Monday 24 March from 10.30 – 12.30 • Marco Biagi Foundation
MICHAEL KLEINALTEKAMP
Professor of Marketing at the Freie Universität Berlin
Business research has begun questioning the traditional view that resources are stable entities that exist prior to their use, as is commonly assumed in research and practice. Instead, a processual perspective has highlighted how resources become as part of their use, and are used as part of their becoming. While this perspective promises more accurate insights into how resources evolve and generate value, less is known about the mechanisms driving this process. Specifically, the processual perspective has yet to explain how resources emerge as temporarily stable entities.
To answer this question, the authors examine a revelatory case of resource emergence, stabilization, and destabilization within the creative industries. By analyzing the historic evolution of the iconic “gated reverb drum sound”––popularly known as “the sound of the 80s”––using archival and primary data, the authors develop a process model explaining how resources become and unbecome by moving through phases of discovering, prototyping, commodifying, and overusing. The model highlights how different practices, involving humans and non-humans, enact different resource characteristics over time.
This study contributes to the literature by offering a new model to account for the processual evolution of resource across industries, laying a strong foundation for future research on resources, innovation, and market evolution.
La lezione è aperta a tutti/e i dottorandi ma obbligatoria per i/le dottorandi/e dell’area di Management del 38° ciclo
Il seminario si svolgerà in inglese e in presenza presso i locali della Fondazione Marco Biagi.
Per informazioni: phd_lavorosviluppoinnovazione@unimore.it