Antonino Castrogiovanni

Progetto di ricerca
Building a resilient agri-food sector: entrepreneurial and managerial strategies for facing disruptions

Keywords: resilience, agri-food, disruptions, entrepreneurial strategic approach
The agri-food sector plays a vital role in ensuring food security and meeting the growing global demand for agricultural products. However, the industry is susceptible to various disruptions, such as natural disasters, climate change impacts, disease outbreaks, trade disputes, and supply chain disruptions. Building resilience is crucial for maintaining stable operations and minimizing the adverse effects of these disruptions on the agri-food sector, especially for a region like the Emilia-Romagna one. This research project aims to investigate and propose strategies that agri-food businesses can adopt – and policy makers, industry and trade associations can support/stimulate – to enhance their resilience in the face of such threatening challenges.

Pubblicazioni

•  Castrogiovanni, A., Martinelli, E., & Sarti, E. (2024). Country Image and Willingness to Buy: The Mediating Role of Green Product Image in Consumers Perceptions. In International Marketing. (Intervento presentato al convegno Brands and Purpose in a Changing Era tenutosi a Milano – Università IULM nel 17-19 ottobre 2024). ISBN: 978-88-947829-1-2-3. https://iris.unimore.it/handle/11380/1367170?mode=simple .

•  Martinelli, E., Castrogiovanni, A., & Sarti, E. (2024). DO CONSUMERS PERCEIVE A GREEN COUNTRY IMAGE OF A COUNTRY? ATTITUDINAL ANTECEDENTS AND IMPACT ON WILLINGNESS TO BUY. In Proceedings of 23rd International Marketing Trends Conference 2024 (pp. 1-9). Paris-Venice Marketing Trends Association. ISBN: 978-2-490372-18-8. https://iris.unimore.it/handle/11380/1336508?mode=complete

•  Castrogiovanni, A.,  Martinelli, E. (2024). Resilience of enterprises: A systematic literature review in a Dynamic Capabilities (DCs) perspective. Sinergie SIMA Conference 2024 – Management of sustainability and well-being for individuals and society – Conference Proceedings – To be released