Wendesday 9 April from 15.00 – 17.00 • Marco Biagi Foundation
LORENA BLASCO-ARCAS
Full Professor of Marketing at ESCP Europe Business School.
This seminar invites doctoral students to reflect on what makes research relevant, important, and responsible. Drawing on recent debates in the field, we will explore how to align academic rigor with real-world impact, the conditions that favor the study of meaningful topics, and how to enhance the ecological validity of our research.
We will also discuss emerging trends in marketing, such as technologization and management for good, and examine how to develop conceptual papers that provide substantive contributions to the discipline.
Il seminario è aperto a tutti/e i dottorandi ma obbligatoria per i/le dottorandi/e dell’area di Management del 38°, 39° e 40° ciclo
Il seminario si svolgerà in inglese e in presenza presso i locali della Fondazione Marco Biagi.
Per informazioni: phd_lavorosviluppoinnovazione@unimore.it