16 April 2024, at 15.00 • Fondazione Marco Biagi

Dipartimento di Economia Marco Biagi, Università di Modena and Reggio Emilia, Italia

School of Business & Economics, Marketing Department, Freie Universität Berlin, Germany


The seminar first provides an integrative framework that ties together foundational premises, concepts, constructs, research propositions and hypotheses. This framework helps to position conceptual as well as empirical management and marketing research in relation to existing literature and to develop its contributions.
The framework builds the foundation for a workshop that shall support especially 1st year PhD students to position their research projects. For this purpose, students shall be able to answer the following questions with regard to their doctoral projects:
– What is the field of interest or which phenomenon are you interested in?
– Why are you interested in this field/phenomenon?
– Which factors are important in the field/with regard to the phenomenon and why?
– How do you think do the relevant factors relate to each other?
– How do you want to design your study conceptually and empirically (qualitative
and/or quantitative)?

The presentation builds on a paper by Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap & Andreas Eggert that has been published in AMS Review and that has won the “AMS Review Best Paper in 2021 Award”.

The seminar will be held in English and participation is free.
Further information: +390592056092 | phd_lavorosviluppoinnovazione@unimore.it

Seminar: The Building Blocks of Marketing and Management Theory – A Workshop to Support Doctoral Students in Positioning their Research Projects.